Cosmetics.
Developing skincare for your brand, your customers.
Capturing the essence of your brand.
Whether you are launching a new cosmetics line or developing a signature skincare collection, Simple Essentials is here to turn your dream into reality. We specialise in developing unique cosmetic skincare products for our clients, and providing comprehensive end-to-end support to ensure the success of your project, from the initial concept phase all the way through to the final launch. Our passion and experience in the cosmetic, skincare and fragrance industries allow us to bring your ideas to life in a way that captures both the essence of your brand and the attention of your target audience.
Starting with your initial concept, we will work closely with you to understand your vision, your brand identity, and the specific goals you have for your cosmetics or skincare line, whatever your goals, needs or industry. Whether you are looking to create bold, trend-setting products or more timeless, classic items, we will collaborate with you to refine your ideas and develop a product concept that will resonate with your customers. We will ensure that each product aligns with your brand values and appeals to the preferences of your audience.
After defining your concept, we will move into the fun phase! Here, we focus on developing and creating high-quality, evidence based formulations that not only smell incredible but also meet safety and regulatory standards. At Simple Essentials, we will ensure that every ingredient is carefully chosen to enhance your product's effectiveness and desirability while maintaining the highest quality standards. We will pay attention to every detail, from texture and fragrance to packaging and design, to create the ultimate skincare, cosmetic or perfumery product for your brand, your clients.
When it is time for the launch, Simple Essentials will continue to provide support, guiding you through the marketing, packaging, and distribution processes. We will guide and mentor you through the logistical procedures to ensure a seamless transition from development to market, allowing you to focus on growing your brand. Let us help you create standout products that will leave a lasting impression in the industry.
Our Services.
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The complete process of Conceptualisation, market research, innovation, design, pricing, manufacture and market launch of new products.
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Simple Essentials’ unique fragrance formulations are based on Kim’s extensive knowledge of the therapeutic nature of fragrance, developing perfumes and signature fragrances with a “therapeutic twist”. Focus is on natural rather than synthetic, creating the most exquisite formulations that smell alive and vibrant. Our knowledge of complementary health therapies together with our formulation skills, contribute to creating unique natural synergies. All our formulations are bespoke and are created to a specific brief dictated by you, the client. We specialise in using rare, unusual and exotic essential oils, extracts and raw materials within blends, to create matchless fragrances with strong and interesting marketing rationale behind them. Developing fragrances requires specialist skills, in particular a deep understanding of the relationships between the multitudes of fragrance components.
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A reflection of your company’s ethos and values. It is the creation of a visual identity sharing the tone and language of its personality with the world. It builds your story in a way that makes it uniquely stand out in the crowd. The name, logo, colour palette, design and mission are key elements and should stick in the minds of your consumers, as recognisable, meaningful and successful.
Your biggest asset, your biggest brand is YOU! Strong brands display clear Unique Selling Propositions (USP) and it is this powerful tool that attracts and ties in your audience.
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Marketing is essential for building brand awareness, attracting new customers, and fostering loyalty. It helps differentiate your brand from competitors by clearly communicating your unique value proposition. Effective marketing drives engagement, boosts sales, and enhances your brand's reputation by showcasing your products or services to the right audience. Through consistent marketing efforts, your brand can build trust, strengthen customer relationships, and grow its market presence, ultimately contributing to long-term business success.
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A programme created by Simple Essentials to foster business success. We aim to provide Educational Focus, outlining the do’s and don’ts, what to avoid, where to get started, necessary procedures and processes and how to put this all in place. Taking the time and advise sets a secure foundation for your business and brand.
SEEK, LEARN, SUCCEED
Seek: Advice. Nearly 50 years of experience in this industry and various fields.
Learn: Educate (workshops).
Succeed: Partner in your success.
We offer a business to business (B2B) services, or business to individual, tailor made to fit your requirements. We offer a series of workshops to assist small businesses or individuals, providing easy solutions with guaranteed success for your company. Service excellence at your fingertips.
FAQs.
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That depends on the project and the product range, but normally a product range takes 9 months to 1 year to launch. And, that is conservative timing. The complexity of raw materials, packaging components and lead times for manufacture all have an influence on the final outcome.
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A bespoke product is one that is created from scratch to a client’s brief. It takes time to formulate, to sample, to be tweaked, for the client to approve. Approved samples then undergo comprehensive testing for a minimum of 12 weeks before being passed for production.
An off the shelf or ready to go formulation is one that has been successfully formulated and has passed all the testing, that is owned by the formulator/manufacturer and is offered as a starting block for a new product. Where misunderstanding can occur, is that a client needs to accept the formulation, its smell, its colour as it is for a really ready to go formula. If there is any change made to this sample for example by changing the fragrance to one the client has chosen for their brand, this no longer is an off the shelf, ready to go product. A degree of development which incurs cost and re-testing will be inevitable. It is however when all is said and done the faster option, but not necessarily the best for uniqueness.
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Simple Essentials cannot give any guarantees on the success of the final product, but we can supply you with all the information you need to make the initial decision to go ahead or not with the venture. Simple Essentials does not accept liability for the sales of the goods, unless the client and Simple Essentials enter into a contract to do so. This would be something that can be discussed in the initial stages of the project or can be decided on at a later date. Simple Essentials work closely with sales teams all over the world and are very happy to advise on the right route to market for the client’s brand.
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A product is only unique for the period of time after launch that it is not copied! The greatest form of compliment is to have your product copied by another company….ironically! If you do not own the formulation this is more likely to happen, but if you own the formulation it can still be copied in concept. It may not be exact but the raw materials and the idea behind it can be replicated.
A successful brand is one that is always evolving!
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Of course we can, but if the idea is flawed or is too like another existing product without any unique selling points of its own, do not be surprised if we advise you against going ahead with the idea. Our services and the reputation of our company and team require us to undertake a feasibility exercise for each project before we undertake to take on a client. Competitor analysis, taking a quick look at the market and the product market potential will give us an instant answer to the client’s questions. The rest is down to nearly 50 years of experience in the industry, the market place today and gut feel!
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YES.
Kim Lahiri at Simple Essentials has been creating signature fragrances with a therapeutic twist for many years as perfumes, or as ingredients to be included in skincare and toiletry products. Simple Essentials has also formulated bespoke fragrances for household goods for the home. Kim prefers to work with natural ingredients wherever possible but agrees that there is a time and place for other fragrant materials to be used for the most successful efficacy of a product or range. Kim will work with the client to create a brief, and agreement will be reached as to the budget for the fragrance and the creative input. A client can either own their formulation by purchasing the Intellectual Property to the fragrance formulation or, they can just select a fragrance from the Simple Essential’s fragrance library for that project. In this case Simple Essentials reserves the ownership of the formulation.
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We cover all aspects of creating a brand. Depending on the uniqueness of the concept we will bring together the right members of our design team to discuss the viability of the components. If it is possible, all costs will be calculated, a prototype made up and the client makes the final decision. Simple Essentials is there to make your pathway trouble free and informed.